by Andrew Neill
Would you believe that for many, the summer months bring disappointment and sadness, sometimes even leaving many feeling bereft…. But how can this be? Well, The Premier League is off season….
Now, whilst this is devastating news for football fans, leaving them twiddling their thumbs… the same can’t be said for the footballers. They may not be playing every week but that doesn’t mean they’ve stopped working….
This also applies in the world of business, no matter who you are or what your business, there will come time when you find yourself in the “off season”, but it isn’t always a bad thing.
For those businesses starting up, it’s often the early years that present companies with quite a few “off seasons” (in every sense of the term), but with careful planning and guidance these can really be used to the advantage of the business. Take the example of Bournemouth Football club. They will take part in the top flight of English football this season for the first time in their history. Yet in the last 20 years the club went into administration twice and nearly ceased trading forever. Their success story can be used as an inspiration to almost any business; there will be periods where your business is not at its best and may even be making a loss, but use those times to train for the next “Season” of profit and growth.
Perhaps your business is a lot like the football league, scheduled around certain time periods in the calendar. If you are a home fuel provider then your “Season” is going to be winter whilst summer will be the expected quieter period.
Arguably, challenges, and indeed failure, can be the most successful aspect of business as it allows us to strive for improvement. There is no business which can forever continue to grow year on year and never experience difficult spells. However, you can mitigate the chance of failure. Just like the off season in the football calendar, you can combat it. Business owners can prepare for the off season with contingency plans and other actions.
If you are a business owner and you want to prepare for uncertainties and strategically plan how to use your “off season” to the Business’s advantage, please contact us at Ross Boyd Limited on 02895 320 155 or by emailing info@rossboyd.co.uk. We have vast experience in supporting businesses and actively taking a role in making your business successful, even in the “off Season”.




